Comparing the new branding for both LA teams
This one is just as one-sided as the cap space argument. Both the LA Chargers and Rams are heading into SoFi stadium with updated logos, logotypes, and uniforms. However, the redesign for one team has gone over much better than the redesign for another.
The Chargers redesign was not a complete overhaul. While the logotype is different from what has been used for years now, the trademark bolt associated with the team only got a slight facelift to help make it a bit more symmetrical.
Along with that, the curve was widened out to give it a more natural lightning bolt look and feel, and the navy blue color has been eliminated altogether. The new design has gone over well with many Chargers fans, the logotype seems to be a fan favorite as well as the smile logo that can be seen in the official reveal below.
The new uniforms are rumored to once again be among the best in the league (if not far and away the best) and fans everywhere are extremely excited to see them.
⚡️ ⚡️ ⚡️⚡️⚡️⚡️ ⚡️ ⚡️ ⚡️⚡️ ⚡️ ⚡️⚡️⚡️⚡️ ⚡️ ⚡️ ⚡️⚡️ ⚡️ pic.twitter.com/7MuGHdwosS
— Los Angeles Chargers (@Chargers) March 24, 2020
The Rams are heading into SoFi with a complete overhaul of their logo, color scheme, logotype, and uniforms. While that should be a cause for much excitement amongst the fans, the reveal brought about petitions, memes, and just extreme levels of disappointment for them and laughter from all other parts of the football world.
People went to lengths of improving upon the new logo themselves and they ended up doing a better job than those who were given months (if not years) to put together this redesign. Overall the new branding for the Rams has been far from a fan favorite, as much as they try to prep it up and get the people to like it; it just is not going over very well.
— Los Angeles Rams (@RamsNFL) March 23, 2020
The Chargers have clearly done their redesign better, and that is as objectively as I can possibly say that. The new uniforms releasing on April 21 will be nothing but the icing on the cake and another thing to get Chargers fans excited for what seems to be a great season coming up.
While the Rams may be able to gain a bit of traction if the uniforms blow people away, nothing will change their logo for them (even though a redesign sooner rather than later would be no surprise).