The now Los Angeles Chargers have just released a new logo, and you can get your first look at it here.
— Ian Rapoport (@RapSheet) January 12, 2017
After 56 years in San Diego, the Chargers have announced that the team will move to Los Angeles starting in 2017. As you can see from the new logo, it’s quite similar to the one used by the Los Angeles Dodgers.
The plan for the Chargers is to play on the same field that the LA Galaxy of MLS plays on before sharing the Rams new stadium.
In a letter to the fans that appeared on the team’s official website, Chargers owner Dean Spanos said that San Diego will “always be a part of our identity”. However, he quickly transitions to Los Angeles and talks about how that city is now the focus of the organization.
Even in the new logo, the letters L and A are featured prominently with the L turning into a lightning bolt just to remind you that it is a Chargers logo that you’re looking at. Most Chargers fans will likely have a hard time identifying with that, as the old logo was nothing but a bright yellow lightning bolt that didn’t have the letters S and D in it.
Now we’re left to wonder what the team’s uniforms will look like and what kind of color scheme it will go with. Perhaps some fans don’t even care any more.
After not having a single team two years ago, Los Angeles now has two. It will be interesting to see how the city supports this team.
While this has to be a bitter pill for Chargers fans to swallow, it has dominated talks for over a year and was a growing possibility with each passing week this season.
What do you think of the new logo? Let us know in the comments section below.