Jul 20, 2012; San Diego, CA, USA; San Diego Chargers director of public relations Bill Johnston speaks at press conference at the San Diego trolley platform at Qualcomm Stadium. Mandatory Credit: Kirby Lee/Image of Sport-US PRESSWIRE

Chargers PR Director Johnston's not-so-heart-felt excuse letter

Bill Johnston the guy who decided to offend every football fan on the planet by telling Chargers fans to “take a chill pill” has written a response. I think I need a tissue…. or maybe a white glove.

Bill Johnston Director of Public Relations

My last column sure sparked a firestorm of emotion among Chargers faithful. And even though most comments were critical of what I wrote, I’m proud of the reaction from our fans. Their passion and commitment makes them some of the best fans around.

In fact, the fan in me led me to write that column: The native San Diegan who has been a Chargers fan since his days a kid watching practice through knot holes in the fence at Sunset Park in La Mesa. I was a fan before I started working for the Chargers in 1979 and I expect to be a fan when I’m an old man taking my grandkids to games.

My intended message was and still is: We’re 3-3 with 10 games to play, and we can’t wait for the chance to get the bad taste out of our mouths from the past two weekends. I never meant to disrespect or insult anyone.

But many Chargers fans didn’t want to hear it. And I understand that. The fans who disagreed with my one-fan’s-opinion column have every right to criticize me. They have every right to be passionately disappointed in the team’s performance over the last two weeks.

My column brought out this passion in a big way. Our fans’ feelings for the team are second to none, and I’m sure glad they’re on our side because I wouldn’t want them against us.

Bottom line, everyone at the Chargers is just as disappointed as our fans. I can attest that no one at the Chargers is going to settle for this. As a fan of this team, I’m with you in saying this team needs to play better. In this business, winning is the only thing that matters.

There is one point I think we can all agree on, and in the end it’s the only point that matters. Chargers fans just want the team to win. And that’s on the Chargers to make that happen.

It was on the fans to make it happen yesterday. Don’t fall over while back peddling Mr. Johnston.

ChargerGirl Cindi

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  • http://twitter.com/panamon113 panamon

    Oh my god, quit fricking whining about this. I’m a Charger fan who understands one man simply wanted the fans to relax and I don’t want to lynch him for it.

    • http://boltbeat.com/ ChargerGirl Cindi

      It’s not the message, it’s the messenger. Anyone outside of Chargers management could have written the “take a chill pill” message and it would not have offended.

    • Optimist

      Johnston is the whiner. He got all sensitive because people criticize the team when it performs poorly.

  • Grease Lighting

    Sorry Mr. Johnston I don’t accept your reasoning. You thought about what you were going to write, you wrote it, edited it and then hit send. As a Public Relations Director you should have known better. Shame on you.

  • RussinSactown

    It’s Johnston’s job to put this kind of stuff in a good light. He missed the mark. We have all had a message or two that after we hit send we realized, “Holy Crap, what was I thinking?”

    I think his lesson was learned. Next time he’ll be our buddy. Maybe suggest we all take a trip to Stone Brewing.

    • http://boltbeat.com/ ChargerGirl Cindi

      I’m in!

    • Optimist

      Yet he’s too proud to actually say “sorry” and just says fans didn’t want to hear his point.

  • Insider

    What do you expect — inept owner, GM, head coach and PR director — running that organization into the ground with their propensity for mediocrity and blinded by their massive egos. They think they can continue to hoodwink the charger fans. How insulting to charger fans!

  • 1961 Fan

    Dear Johnson
    You miss the point, the Bolts should be 4-2 or 5-1; they have three wins over very poor quality teams, and loses against teams that are improving. The Real test was against the Falcons where the bolts did not score any offensive points; only three from the special teams kicker. You are covering up the glaring fact that the Chargers are not a good football team. If you think being tied at 3-3 for first place in a crappy division is goo football then you are delusional. Furthermore, the fans are reacting by not attending games and the Chargers are headed to having four Blackouts this season out of eight games at home. The San Diego Chargers franchise is infected with very poor judgement from the top (Dean Spanos) down to you writing for the fans to take a “chill pill” The fans will always be fans, however they no longer endorse the Ownership, Management, Coaching and now you the P R director. It is apparent all of you have lost their support. Perhaps it is time to purge the above mentioned cancer from the Bolts organization. Listen to the fans Mr. Johnson you may learn something about PUBLIC RELATIONS!

  • Optimist

    He still has it all wrong. It’s not one game, as he said initially, or two games as he’s saying now … it’s FOUR of our last eight games. Four of our last eight games were terrible meltdowns (DEN, NO, ATL and DET).

    Johnston’s superiors want us to donate hundreds of dollars per citizen to subsidize their (already) very profitable business. Then they refer to us as “you people.”

    Oh wait, this was supposedly one fan’s opinion, now, right? My bad. I thought that since this was on the Chargers official website and that the byline was the Chargers’ director of PR. How could anyone misinterpret that for anything besides the opinion of a single fan?

    BTW — Johnston is NOT apologizing here. If the Spanos think they can ask me, as a citizen, to support giving them $400 million in city funds and then have one of their officials call me “you people” they are nuts.

    Johnston needs to actually apologize and admit that the team deserves criticism for its performance lately, His over-sensitive, arrogant, indignant, lash-out-at-the-critics stance reflects the losing attitude of this franchise. He needs to say he screwed up and apologize for it.

  • arnie

    He can’t apologize. he must stay the course.